Tag Archives: relationships

4 Pillars of Social Media Marketing

Here are the slides and the full text follows of the Video –

as seen at YouTube – http://bit.ly/4PillarsSocialMediaMarketing

To find your  Free Social Media Traffic strategies Guide –

Use this Blue clickable link – http://www.imsocialmediatraffic.com

Here are the slides I made for the video –4 Pillars of Social Media Marketing

4 Pillars of Social Media Marketing

4 Pillars of Social Media Marketing4 Pillars of Social Media Marketing4 Pillars of Social Media Marketing4 Pillars of Social Media Marketing

4 Pillars of Social Media Marketing

4 Pillars of Social Media Marketing

To find your  Free Social Media Traffic strategies Guide –

Use this Blue clickable link – http://www.imsocialmediatraffic.com

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Here’s the full text from the highlights of the video –

4 Pillars of Social Media Marketing

The critical elements that make up the foundation of any effective social media marketing campaign.

Social networks give you marketing tools to build one-on-one relationships with customers and a community that draws in future customers. They increase loyalty to your brand and motivate people to share their great experiences with your products and people.

Social media marketing gives giant multi-nationals all the advantages of the little pushcart guy who truly knows his customers and shoots the breeze with passers by. It turns any business into “Cheers” where “everybody knows your name”.

What is Social Media Marketing?

Social media marketing uses social networks such as Facebook, Twitter, and YouTube that we’re all familiar with. It also uses newer social platforms including Quora, which is a question and answer site, and location sharing sites, such as Foursquare.

However, the backbone of many social media marketing campaigns is a blog. Whether that blog is hosted on your ecommerce site, is a stand-alone website, or exists on a content curation site such as Posterous, a blog is important because it gives your social media campaign a home base. Facebook is a particularly effective platform for a blog.

Let’s look at a little example of how social media spreads a message compared with traditional media.

This assumes two million people see your message across your various social media touchpoints – YouTube, Facebook, etc. If only 10% of the people who saw your message share it with their network, you’d reach 100 million people. And if that 100 million shared the same way, you’d reach 5 billion people. The transmission cost – the amount of money you pay to get this reach – is $0.

Now, compare that with traditional media. Even the Super Bowl, the most watched program two years running, only reached 111 million viewers in 2011, according to Huffington Post. And the cost of a single ad airing on the Super Bowl was over $3 million for 30 seconds, which doesn’t include the production costs for the commercial, which can be another million or more. Now, you see the value of social media marketing for organizations, especially when they can’t afford $3 million for a Super Bowl ad.

Social media marketing isn’t free. Even though it doesn’t cost anything for transmission, you still need to spend time and effort creating value for customers before they’ll consider sharing your message. That has a cost. Consequently, social media marketing involves more than setting up a blog or Facebook page.

It requires a different approach than traditional media.

The four critical elements of social media marketing include:

Engagement      Integration      Timing          Sharing

1) ENGAGEMENT

Engagement is a pretty mushy term bandied about the Web, but I like the definition supplied by Razorfish:

“Engagement in social media is different from traditional advertising and public relations because it emphasizes consumer-to-consumer interactions that amplify messages well beyond the potential of traditional word of mouth. Engagement also involves authentic relationships between the firm and consumers that look more like a real friendship than a commercial relationship.”

It’s engagement that motivates people to read your message and share it with their own social networks.

2) INTEGRATION

I n t e g r a t i o n across channels can be challenging because we’re not only talking about integrating across social networks, but integrating with offline media, as well. We call this Integrated M a r k e t i n g Communication (or IMC) and successful integration creates a strong brand, as well as avoiding confusion people might experience hearing different messages in different channels.

People are more likely to buy your product based on recommendations from their Facebook “friends” than from advertising.

3) TIMING

In traditional media, we timed our message to air when more viewers/ listeners were there. So, we advertised on programs or in print outlets we knew appealed to more folks. We might even have some idea about the folks because of the nature of the programming.

The same is true in social media marketing. We need to find out when our target market (the folks most interested in buying our products) are hanging out on social networks like Facebook. If we post on Facebook during business hours, when it’s convenient for us, we might miss our target market, who is involved in work and school activities during this time. We also need to think about international consumers, who are in much different time zones.

Certainly, hashtags and other elements that make updates searchable can help create visibility, but that’s not the entire answer.

This is where a blog comes in handy, because blogs aren’t as temporary as a status update or Tweet. And, they’re more readily searchable using Google or Bing.

4) SHARING

Sharing is really the Holy Grail of social media. Not only does sharing help spread your message, but people are more likely to buy your product based on recommendations from their Facebook “friends” than from advertising. We think of our friends as being objective, making them more believable. We also think of our friends as being “like us” so we figure if they like something, we will too. Engagement encourages sharing. But understanding the mechanics of sharing helps you make sharing easier.

So, putting hyperlinks on websites, emails, and other forms of electronic communication helps people find your social media sites. Putting share buttons in these communications makes it easy for people to share your message in their own social networks.

Social media marketing is but one aspect of a social media marketing campaign that creates success for your business.

From article – by Angela Hausman PhD, a marketing professor at Howard University and owner of Hausman and Associates

social media, social media marketing, twitter, facebook, google plus, foursquare, quara, youtube, blogs, relationships, timezones, social media traffic

——————————————————————————————————————

To find your  Free Social Media Traffic strategies Guide –

Use this Blue clickable link – http://www.imsocialmediatraffic.com

—————————————————————————————————————

SPECIAL OFFER – Introductory …just came available last month

Find out how you can get over 50% off what is bound to become a most Hyper Facebook Income earner for you by clicking here …
http://tinyurl.com/CoolHyperFbTraffic

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This is rather novel – Here’s a QR code

that you can shoot with your smart phone…
4 Pillars of Social Media Marketing, QRCode