Here is my Video – Create your own Advertising Banners
as seen at Youtube – http://bit.ly/CreateBanners
Here is the text which goes with my video –
Create your own Advertising Banners
A great banner ad must convey your message, build brand awareness, generate click-throughs, and boost sales.
In 2000, Nielsen/NetRatings performed a survey that showed the right design in a banner ad can actually entice viewers to click. In other words – yes, banner ads can have a good click-through rate. You need to design and implement your banner ads with the idea of getting clicks in mind.
Here’s what a good design should do :
Short and Simple: You need to catch a viewer’s interest in under 10 seconds. The more words your ad stuffs into a small space, the less likely they’ll be read. Animated GIFs and flash banners can trigger action, but you want the viewer to remember your name so don’t clutter it up and reduce your banner’s ability to brand.
Reason to Click: Your banner has to be attractive and interesting if you want to flutter a single eyelid. The chance to win something, get something for free or at a special discount, and products that make life easier will get the biggest response. Persuade people to visit your site by giving them a good reason to go there.
Tie-In Design: Really good banner ads are part of an overall advertising strategy. Each piece of your advertising strategy needs to be designed in a way that visibly goes together – different sized banner ads should feature the same colors and general graphics or backgrounds.
Download “Paint.NET” – http://www.getpaint.net/download.html
– a free image and photo editing software for computers that run Windows. It features an intuitive and innovative user interface with support for layers, unlimited undo, special effects, and a wide variety of useful and powerful tools. An active and growing online community provides friendly help, tutorials, and plugins.
It started development as an undergraduate college senior design project mentored by Microsoft, and is currently being maintained by some of the alumni that originally worked on it. Originally intended as a free replacement for the Microsoft Paint software that comes with Windows, it has grown into a powerful yet simple image and photo editor tool.
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