11 ways to use Pinterest for business

Here are the slides & full text of my Video as seen at Youtube –

http://bit.ly/11waysPinterestforbusiness

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Here are the slides used in my video …

 

Find your  Free Social Media Traffic strategies Guide at –

Clickable link – http://www.imsocialmediatraffic.com

Here’s the full text of 11 ways to use Pinterest for Business …

As with any other social network, Pinterest offers a range of activities you can initiate to market your company to a new audience. The goal here is to gain brand recognition, drive traffic to your website and be successful at converting the new visits into leads. let’s get your creative juices flowing with this list of ideas for using Pinterest as part of your social media marketing fix.

1  Feature visual content,

Pinterest is a visual social network, so you will need to create a pinboard that highlightssome of your best visual content. A lot of big brands are taking notice of the power of online visual content for marketing and the emotions images elicit in readers. Instagram is one platform that has contributed to this movement and enabled real businesses to leverage photos as a an inbound marketing mechanism.

Here are some ideas of visual content you can post:

By enabling other users to contribute their own pins to your pinboards, you open up a great opportunity to involve fans and customers in your marketing. pick out a few of your top evangelists or customers, and create a board dedicated to their pins.            Ask the customer to pin images that showcase the lifestyle they enjoy because of your brand. This is a great way to leverage customer testimonials in a unique and visual way. clothing retailer Modcloth uses this tactic in its “guest pinner gallery.”

Several brands have already started launching contests using pinterest. before you jump in, consult pinterest’s terms of use to make sure the contest you’re holding doesn’t infringe upon its guidelines. Hold a contest that asks users to create a pinboard on their own account to demonstrate what they love about your brand, products, or services. If you’re that shoe vendor we mentioned before, you might ask customers to create a pinboard that shows pins of them doing fun and awesome things while wearing your shoes. Ask them to send you a link to their pinboard so you can evaluate entrants, and the coolest board wins a prize!

Even better — you can also re-pin the top boards to your own pinterest page and ask followers to vote on the boards to select the winner. This is exactly what High point Market did in its october pinterest campaign to promote High point Market week, during which it recruited fashion home trendsetters to showcase their favorite products and trends.

Make it super easy for website visitors to share your visual content or images on pinterest by adding a “pin It” button to your site. Just like other social media sharing buttons, this will help to expose your brand to a new audience.

Use pinterest as a tool for understanding the interests and needs of your ideal customers. View pinboards of your customers to aid in your understanding of who your customers are and what they’re interested in. If you have an integrated marketing software that tracks which people got to your website through pinterest and follows them through the buying cycle, you can spot trends in their behavior and find ways to nurture such leads more successfully. for instance, HubSpot connects referrals to lead data and can tell you what offer pinners converted on. from here, you can email your brand new leads and push them down the sales funnel with a custom message.

Become the go-to pinterest account for pins about a certain subject or topic relating to your industry. for example, because HubSpot is a marketing software company, we could create a pinboard that features awesome visual examples of great online marketing. or if you’re a paper company, you could create a pinboard that features really awesome origami paper creations from around the web.                                Minted is a great, real-life example of a paper company that leverages this tactic by creating themed pinboards that show unique ways to use paper,mixed in with other related lifestyle photos, such as in its “Trick or Treat” Halloween board:

Whenever possible, include links back to your website and landing pages in your pins to drive traffic back to your website. keep track of referral traffic and leads generated from pinterest. Such insights will inform you about how useful this platform is in comparison to your other efforts. The screenshot below is an example of the leads HubSpot has generated through pinterest in two weeks. we get these insights thanks to our powerful marketing analytics.

To increase the likelihood of driving more traffic to your website, add a link back to the page on your website where that image lives for every pin. If you are uploading a photo instead of pinning something live on your website, select a link that makes sense and include that in the pin description.

The combined impact from each pin’s clicks and re-pins will give you a big  advantage. for example, when reviewing two weeks of HubSpot’s traffic data, we found a single pin only sent a handful of visitors to HubSpot.com. However, all pins combined sent a substantial number of visitors to HubSpot.com in that same time period.

This phenomenon gives you good reason to have boards with many pins. Also consider adding more and more pins to your boards over time as you promote new visual content by your company.

Pinners aren’t only limited to pinning images; they can pin videos, too! Create a pinboard of some of the interesting videos your business produces interspersed with relevant images. Do executives in your business do a lot of speaking at industry conferences and events? create a pinboard that features videos of your speakers.

Pinterest’s homepage has a separate tab for videos, so you will get even more exposure by being featured in that category Just don’t forget to include a callto-action within the video itself. Tell your viewers what you want them to do next to further engage with your company.

Just like Twitter and google+, pinterest supports the usage of hashtags. Users can use hashtags to tag their pins and make their content more search-friendly.

Promoting a new campaign of some sort?

Create a pinboard around it, and tag it with a hashtag you’re also using on Twitter and google+ to leverage an integrated, cross-channel campaign. Club Monaco leverages its pinterest account for this very purpose, using the #cultureclub hashtag and pinboard to promote a section of its website called Culture Club.

Create a pinboard that features the best photos and video footage of the annual event you host to help you generate buzz and promote the next one. for instance, at HubSpot we have created a “behind The Scenes” board that features a lot of pictures from events that we have hosted.

As we’ve mentioned, pinterest has a heavy lifestyle focus, so what better opportunity is there to give people a peek into the personality of your brand?

Create a pinboard that showcases your employees and life around the office — show them working together, show them making your products/services, and show some of the fun activities your business participates in, such as company outings, parties, award ceremonies, volunteer days, etc. letting people in behind the scenes will make your brand relatable, interesting, and humanized. The Today Show, for example, uses one of its pinboards called “Anchor Antics” to reveal the personalities of its stars.

From an article by PAMELA VAUGHAN

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Find your  Free Social Media Traffic strategies Guide at –

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